Friday, 20 July 2012

We Live In Colour

"The creative adult is the child who never grew up", or the adult who went to Africa. Africa is a place that is known for the being the birthplace of mankind but it is so much more than that. It is the continent of life itself. I saw a coca cola advert when I was in Uganda and it was one of the best adverts I have seen, it goes about comparing the differences between Africa and the West. One of the sequences went " When the rest of the world turns grey, We live in colour." Africans very much do live in colour, form the bright colours of their clothing to their personalities and manerisms which are very bright and loud and shine through theire Kanga's or Burkas, to the smiles on their faces.

Another part of this advert that i really liked is in another sequence it went " When the rest of the world turns its back 1 billion Africans are sharing a coke. 1 billion reason to Believe in Africa." And there are 1 billion resons, The people treat each other as family, they go out of their way to help you and they really do make the most out of each day. For example there is a women who sells tea behind our house and she says she is our African mama and you can quite often find here and other other Africans dancing in the street having a laugh. Or seeing children running around playing foot ball without a care in the world. Africa has an incredibly bright future, it has such charm and such charisma that it makes you believe that Africa will do great things one day. Africa is a place that not only gets under you skin it seeps into you arteries and your veins and works its way to your heart where it will forever have a place. The part of your heart which houses Africa will contain a love for the landscape, the people, the animals, the food and just the life style in general.

One song that will remind me of my time in is Beautiful Day by U2, there is a part of it where it goes "what you don't hove now you wont need it now, what you don't have now you will never need it now", and its so true sure what you have is nice but after not having it you don't really need it. Like posh kitchens, or  nice cars or even carpet. Thinking about my life in Canada and England, i really dont miss much of the stuff at all really. It will be so weird going back i cant even comprehend it.


heres the advert if your curious.

http://www.youtube.com/watch?v=rb6yctYKfhs


1 comment:

  1. A very poignant piece my dear. Come back to us soon xo

    ReplyDelete